“双十一”最初是中国年轻的单身人士们（China's young singletons）欢庆的节日，国内电商巨头阿里巴巴（Chinese e-commerce giant Alibaba Group）在2009年将其变成购物狂欢节（a shopping bonanza）。“双十一”购物节（Double 11 Shopping Festival）在每年11月11日举行，因其日期而得名。
中国的双十一购物节和美国的购物节日（shopping holidays）黑色星期五（Black Friday）、剁手星期一（Cyber Monday）很相似。近年来双十一以其逐年猛增的成交额（gross merchandise volume, GMV），不断刺激大众的购物需求（spur consumption demands），已成为一场当之无愧的购物盛宴（shopping spree）。
今年双十一你剁手了吗？盖楼最终领到了多少现金红包（cash voucher）？有没有刷爆信用卡（max out your credit card）？话不多说，下面请看小站精心整理的双十一热词干货｡
天生购物狂
Shopaholics
- 剁手党
shopaholics - 大肆挥霍
splash out/ splurge - 海淘
cross-border online shopping/ buy products from overseas websites - 代购
private overseas shopping representative/procurement service - 草单
desired shopping list - 冲动囤货
impulse stocking up - 理性购买
rational buying - 强劲的消费势头
strong consumption momentum
直播互动
Live streaming interaction
- 网红
Internet celebrity - 网红化妆品
Internet-famous cosmetics - 关键意见领袖
Key Opinion Leader (KOL) - 关键意见消费者
Key Opinion Consumer (KOC) - 网红化BA
Internet-famous beauty advisors （口红一哥李佳琦，资深淘女郎薇娅） - 买它
just buy it - 带货营销
social influencer marketing - 新兴行业
burgeoning industry - 限量版产品
limited edition products - 联名款
co-branded products - 赠品
giveaways
促销规则
Promotion rules
- 预售订单
pre-sale order - 限时抢购
flash sale - 满减
money off - 买一赠一
buy one, get one free - 每满400减50
Save RMB 50 on every RMB 400 - 指定商品半价
half price on selected lines - 任意搭配：买两件第三件半价
mix and match: buy two, get the third one half price - 定金
deposit - 尾款/余款
balance - 加入购物车
add…to cart - 优惠券
coupons - 包邮
free shipping - 下单
place your order - 分期付款
payment by instalments - 有货/断货
in stock/out of stock - 直邮
direct delivery - 到付
payment on delivery - 快运服务
express delivery service
网络购物纠纷
Online shopping disputes
- 电子商务经营者
e-commerce operators - 线上法庭
cyber court - 7天无理由退货
return of goods without any reason within 7 days - 刷单
brushing - 销量造假
fictitious sales - 商家
vendor - 发布虚假好评
post fake positive reviews - 删除负面网络评价
delete negative online reviews - 通过虚假的销量或用户评论欺骗或误导消费者
deceive or mislead consumers by faking sales volume or user comments - 提升自己在网站搜索结果中的排名
boost their standing in website search results
